The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 3000 products in more than 200 countries, the Coca-Cola Company has surely become part of people’s lives. The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes cares of its employees in return by creating a good working environment and working along with unions and government agencies to make sure its employees are safe. The Coca-Cola Company understands that in today’s business world technology is very essential to run such a big company like Coca-Cola. Therefore, the Coca-Cola Company uses different types of technology such as creating databases and data warehouse about their customers and suppliers, doing business with consumers and other businesses through the internet. The Coca-Cola Company even offers merchandise over the internet through its very own shopping website www.cocacolastore.com.The Coca-Cola Company also uses search engines such as Google and yahoo to advertise its products and make sure its brand reaches more people every day. Coca-Cola has spent over $2 million just on advertising and marketing. This makes Coca-Cola well known in many countries In addition, keeping up with today's new trends, the Coca-Cola Company also advertise its products on myspace, facebook and twitter. The Coca-Cola Company knows that no business can run without a plan. Because the Coca-Cola Company has been able to the set the entry barrier in the beverage business very high, new companies are discourage to compete with Coca-Cola. In addition, the Coca-Cola Company has agreements with many of its supplier (mostly bottling company) to exclusively provide by their services to Coca-Cola. Thus, it is almost impossible for new comers to keep up with Coca-Cola and similar competitors with recognized names in the business such as Pepsi. The Coca-Cola success isn't something that has been achieved over night. Many years has passed since John Pemberton created the secret formula for Coca-Cola in 1886. Who would have thought that after over a hundred years, his creation would have this much impact in the world and turn Coca-Cola into a worldwide recognized company.
Friday, November 19, 2010
Networking
Establishments of two or more information devices that connect and link to each other to communicate and exchange information form a network.
The four basic principles need to establish a network are;
1. A Network Interface Card
2. Hardware like a hub or a switch
3. Cables, wires or a wireless radio connection
4. Software to manage the network
Coca cola can categorize different types of network for historical reasons; the networking industry refers to nearly every type of design as a kind of area network. The most common types of area networks are LAN and WAN, other networks are used gradually emerged of technology evolution.
Different types of area networks are:
· LAN - Local Area Network
· WLAN - Wireless Local Area Network
· WAN - Wide Area Network
· MAN - Metropolitan Area Network
· SAN - Storage Area Network, System Area Network, Server Area Network, or sometimes Small Area Network
· CAN - Campus Area Network, Controller Area Network, or sometimes Cluster Area Network
· PAN - Personal Area Network
· DAN - Desk Area Network
What kind of media?
Coca Cola is very active in social media, and their hard work is helping to build up a bank of trust with their audiences. Coca-Cola has been working in many different ways to use social media to create trusting customer relationships. For example, Coke has the second most popular page on Facebook (after President Obama's) with more than 5 million fans. During this past Super Bowl, Coke partnered with Facebook to inspire fans to send digital gifts to friends and, in return, donated $1 for each gift sent to the Boys & Girls Clubs of America with which Coke has had a 64-year relationship. Coke could have given coupons or other monetary consideration, but it felt that the psychic gratification generated by the donations was a much better way to build relationships in this new medium.
Current Techonolgy Articles
SOURCE: http://www.informationweek.com/news/personal_tech/smartphones/showArticle.jhtml?articleID=216400354
SOURCE: http://www.bizjournals.com/atlanta/stories/2010/08/02/story1.html