Conclusion

The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 3000 products in more than 200 countries, the Coca-Cola Company has surely become part of people’s lives. The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes cares of its employees in return by creating a good working environment and working along with unions and government agencies to make sure its employees are safe. The Coca-Cola Company understands that in today’s business world technology is very essential to run such a big company like Coca-Cola. Therefore, the Coca-Cola Company uses different types of technology such as creating databases and data warehouse about their customers and suppliers, doing business with consumers and other businesses through the internet. The Coca-Cola Company even offers merchandise over the internet through its very own shopping website www.cocacolastore.com.The Coca-Cola Company also uses search engines such as Google and yahoo to advertise its products and make sure its brand reaches more people every day. Coca-Cola has spent over $2 million just on advertising and marketing. This makes Coca-Cola well known in many countries In addition, keeping up with today's new trends, the Coca-Cola Company also advertise its products on myspace, facebook and twitter. The Coca-Cola Company knows that no business can run without a plan. Because the Coca-Cola Company has been able to the set the entry barrier in the beverage business very high, new companies are discourage to compete with Coca-Cola. In addition, the Coca-Cola Company has agreements with many of its supplier (mostly bottling company) to exclusively provide by their services to Coca-Cola. Thus, it is almost impossible for new comers to keep up with Coca-Cola and similar competitors with recognized names in the business such as Pepsi. The Coca-Cola success isn't something that has been achieved over night. Many years has passed since John Pemberton created the secret formula for Coca-Cola in 1886. Who would have thought that after over a hundred years, his creation would have this much impact in the world and turn Coca-Cola into a worldwide recognized company.

Networking

What is a Network?

Establishments of two or more information devices that connect and link to each other to communicate and exchange information form a network.

The four basic principles need to establish a network are;

1. A Network Interface Card
2. Hardware like a hub or a switch
3. Cables, wires or a wireless radio connection
4. Software to manage the network


Coca cola can categorize different types of network for historical reasons; the networking industry refers to nearly every type of design as a kind of area network. The most common types of area networks are LAN and WAN, other networks are used gradually emerged of technology evolution.

Different types of area networks are:
· LAN - Local Area Network
· WLAN - Wireless Local Area Network
· WAN - Wide Area Network
· MAN - Metropolitan Area Network
· SAN - Storage Area Network, System Area Network, Server Area Network, or sometimes Small Area Network
· CAN - Campus Area Network, Controller Area Network, or sometimes Cluster Area Network
· PAN - Personal Area Network
· DAN - Desk Area Network

What kind of media?

Coca Cola is very active in social media, and their hard work is helping to build up a bank of trust with their audiences. Coca-Cola has been working in many different ways to use social media to create trusting customer relationships. For example, Coke has the second most popular page on Facebook (after President Obama's) with more than 5 million fans. During this past Super Bowl, Coke partnered with Facebook to inspire fans to send digital gifts to friends and, in return, donated $1 for each gift sent to the Boys & Girls Clubs of America with which Coke has had a 64-year relationship. Coke could have given coupons or other monetary consideration, but it felt that the psychic gratification generated by the donations was a much better way to build relationships in this new medium.

Current Techonolgy Articles

"Coca-Cola Enterprises Is Mobilizing How Employees Work"

The company thinks in terms of "strategic enterprise mobility," says Kevin Flowers, the company's director of enabling technologies. That means building the merchandiser app, or any app, to be device-independent. Coke wants the option of using Windows Mobile devices, not just BlackBerrys, for some of the 11,000 merchandisers who'll use the new app. It's also looking to extend the timekeeping function to truck drivers, who typically use ruggedized Windows Mobile devices. What's more, mobile devices aren't like laptops, good for several years before employees need a new one. "The pace of change of devices is faster than any company can keep up with," Flowers says. By using Software AG's integration software to build a Web services interface to its Kronos time management system, Coca-Cola Enterprises is able to save ib cost . The distributor's mobile users often lose coverage in rural areas and inside stores, syncing data entered offline is critical, and that's handled through hosted mobile middleware from Antenna Software.

SOURCE: http://www.informationweek.com/news/personal_tech/smartphones/showArticle.jhtml?articleID=216400354

"Coca-Cola pours $70M into clean technology fund"

The Coca-Cola Co. has poured $70 million into clean-tech venture funds managed by Element Partners and Rock-Port Capital Partners. The company also sees it as a way to spot promising technologies and services that could help it be a better steward of the environment. The Coca-Cola are trying to really replace all the water they use and they’re trying to create zero waste, by recycling bottles and cans. Coca-Cola, a major consumer of water and paper products worldwide, is taking several measures to reduce its environmental impact on the planet. The company plans to reduce its global CO2 emissions 5 percent by 2015 and improve its water efficiency 20 percent by 2012. Coca-Cola is investing in long-term “energy innovation” such as fuel-cell technology to power its facilities and direct fire water-heating technology. Coca-Cola has deep expertise in areas such as water, plastics, recycling, energy management and bottling. Coca-Cola introduced EcoSMART, an Alpharetta-based organic pesticide maker and RockPort investment, to citrus growers, McDermott said.The beverage giant uses low-cost solar systems from Solyndra Inc. to help power some facilities.The World of Coca-Cola in downtown Atlanta has floor coverings made from recycled tires, supplied by ECORE International.

SOURCE: http://www.bizjournals.com/atlanta/stories/2010/08/02/story1.html

Technology

What are some files used ?

Coca-cola used “Log Files”. Log files are your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all Visitors to calculate Site usage levels, to help diagnose problems with the Site's servers, and to administer the Site. We may also use IP addresses to communicate or to block access by Visitors who fail to comply with our Terms of Service. Collecting IP addresses is standard practice on the Internet and is carried out automatically by many web sites.

What databases?

Some databases that Coca cola used are demographic data, such as your date of birth, gender and postcode. Demographic data may be used to tailor your experience at this Site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postcode. Coca Cola also collect personally identifiable information about people, such as your name, postal address, telephone and mobile numbers, e-mail address, when you provide it to them while on their Site such as when you create an account, enter a sweepstake, sign up for newsletters, participate in a survey, contact customer service or otherwise interact with this website. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, processing prizes. If you choose to opt-in, we may share your personally identifiable information with The Coca-Cola Company’s subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programmers of The Coca-Cola Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimizing Site experiences and analyzing and managing our businesses.

What brand of database software?

Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services help make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, and are designed for rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security.

For IT staff, Microsoft Online Services helps reduce the burden of performing routine IT management tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible for them to spend more time o n initiatives that move the business forward. These services are backed by strong SLAs and are designed to meet the regulatory compliance and reliability needs of enterprise customers. On a technical level, the services boast the sophistication and reliability that customers expect from Microsoft, which continues to invest heavily in building data centers to support these services.

Who is responsible for the database?

A database manager is responsible for the database. The manager provides users the capabilities of controlling read/write access, specifying report generation, and analyzing usage. Databases and database managers are common in large mainframe systems, but are also present in smaller distributed workstation and mid- range systems such as the AS/400 and on personal computers.

How does manager get report? What types of reports?

The manager gets the report through the Internet. Performance Reporting Manager includes 16 standard reports with predefined options that you cannot edit. A standard report has predefined report options that generate areport that is generally useful to anyone monitoring a system. All standard reports generated by Performance Reporting Manager are classified as being either a performance report or a system configuration report. A performance report tracks properties that are numerical and change over time. A standard system configuration report provides data detailing the state of the configuration on that machine. An example of a system configuration report is a table that summarizes all the patches currently installed on one or more machines.

Is OLAP used?

A new market strategy devised OLAP can be used to analyze demand in order to understand why a given level of sales took place. Once the ''why'' of the demand is undertaken, a specific marketing strategy had been developed to change certain events and thus increase sales in Coca-Cola Company. Moreover, OLAP is developing an overall marketing strategy by concentrating on customer‘s satisfaction.

Is a data warehouse used?

Data warehouse is a repository of an organizations electronically stored data. Data warehouses are especially designed to facilitate reporting and analysis about the data of any organization. The Coca-Cola Company uses Teradata enterprise data warehouse to support its data warehousing strategy. With its Teradata system, The Coca-Cola Company will be able to expand its processing power and make better, faster decisions based on actionable information. In today's competitive market, Coca-Cola needs technology that can address the most complex business problems while rapidly delivering the highest return on investment. Teradata can provide the data warehouse and analytical applications to meet their needs now and in the future.

Are data marts used?

The Coca-Cola Company realizes that understanding the habits, behaviors and preferences of its costumers is as essential to a company's marketing and business success as the aggregate trends of traditional analytics. Therefore, The Coca-Cola Company uses Webtrends as its data marts provider. Webtrends is an enterprise customer intelligence company that isolates individuals and their actions, and uncover the one-to-one insight to accurately target the Coca-Cola Company's online and offline marketing programs and turn the black-and-white customer profiles in the Coca-Cola Company's enterprise data warehouse into full-color portraits. The Coca-Cola Company understands that data marts creates a competitive advantage by providing insight-driven optimization of their digital channels.

What types of data mining is used?

The Coca-Cola Company uses data mining to analyze data from a target source and compose that feedback into useful information. This information typically is used to cut costs in a particular area, increase revenue, or both. Often facilitated by a data-mining application, its primary objective is to identify and extract patterns contained in a given data set. Coca Cola Company uses data mining through its vending machines. Coca-Cola Company has invented a new vending machine, equipped with a flat screen, which displays the different products you could get from it. The machine was actually a fountain, and was proposing the different Coca Cola Company’s product, with a wide range of varieties. For instance, you could pick Vanilla Coke, and mix it for example with another beverage. One of the goal and advantage of the new vendor machine is that it could actually extracts data of people’s consumption. This is a great idea, because out of these results, Coca Cola is able to get new consumption trend, and then identifies potential new blend and products to develop.

What types of system software is used (sold)? Is Linux used?

Coca-Cola believes that Microsoft software is easy for companies to implement and user adoption is not an issue because most people use Microsoft software at home. Thus, Coca-Cola does not use Linux as its main system software. The Coca-Cola company uses an automated wireless system in order to interact with its bottlers. The Athens-based company, Coca-Cola's largest bottler outside of the US, has equipped 3,000 sales people with custom wireless handheld devices from Symbol Technologies. This helps reduced any paper work conflicts. Salespeople had to stop by the office every morning to pick up a list of customers to visit, and again every evening to drop off activity reports. With the Symbol device, they are now able to wirelessly receive the list of customers to visit, with details such as the time each customer is available and the tasks to be handled at the customer site.

Philadelphia Coca Cola Bottling Company use a software VMSL Vend ware in order to control the routing PCCBC full service vending machines. This is the first sale under a marketing agreement that already exists between VMSL and USA Technologies. This decision strengthens VMSL PCCBC force in growing category of performance management, and the total number of machines operated by the worldwide system of more than 150000 bring VMSL very pleased that the Philadelphia Coca Cola Bottling Company has chosen to trade Vend ware performance management system.


What types of application software is used (sold)? What brands?

Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of Coca-Cola products. Using Microsoft Online Services technologies, CCE is able to save travel expenses through online meeting tools and collaboration platforms that span time zones and geographies. Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, with rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security. For IT staff, Microsoft Online Services reduces the burden of performing routine IT tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible to spend more time on initiatives that move the business forward. Another important software used is STATISTICA data miner to analyze, organize and understand the raw data it collects from its different sources.

What are some hardware categories used ?

Coca-Cola company has been using all six hardware categories, such as, Input, Output and Storage devices, central processing unit, telecommunications and connecting devices. Every of these categories is very important and can’t be isolated.

What types of computers?

Coca-Cola uses the supercomputers and it requires the high level of support and the powerful processing power provided by supercomputers.

What brands of computer?

Computerworld - Symbol Technologies Inc. introduced mobile computers with built-in tri-mode wireless capabilities and announced that Coca-Cola Enterprises Inc. plans to deploy 28,000 of the units to route drivers in North America and Europe. The deal is valued at roughly $30 million. Both of the new Symbol handheld computers are based on the Intel Corp. XScale PXA255 processor and run Microsoft Corp.'s Windows CE. They include built-in 802.11b Wi-Fi, optional Bluetooth short-range wireless access; built-in Global System for Mobile Communications/General Packet Radio Service radios; and Code Division Multiple Access radios for WAN cellular communications.

Who is responsible for the hardware and software?

Coca Cola has relied on IBM hardware and software to manage its database needs and provide collaboration tools that help keep the sales team accessible and armed with fingertip access to the information and resources they need to close the deal.

Coca-Cola Invests $1 Billion in Philippines

A worker inspects bottles of Coca-Cola in Coca-Cola's plant in Bacolod, Philippines.

 

 

 

Glenn Jordan, Coca-Cola Pacific Group President, said that they will be investing an additional $1 billion in the Philippines over the next five years to expand their presence in Asia’s developing markets. Coca-Cola Philippines saw double-digit growth over the first half of 2010. This year, Coca Cola Philippines introduced “Samurai” energy drink and “Real Leaf”—brewed from 100% whole green tea leaves—to better serve Southeast Asian clients. In addition, the company also plans to expand its Minute Maid brand.

Article link: http://www.theepochtimes.com/n2/content/view/43445/

E-Commerce

What kinds of e-Commerce does the Coca-Cola Company use?

Coca Cola Co uses business to business or B2B. Electronic commerce has fast become a preferred method of doing business for the grocery industry. Major retailers have seen the rewards of enhanced supply chain efficiency and increased business automation. As a result, more major consumer goods companies are start to use the Internet to do business with retailers. Therefore, Coca Cola being an important supplier, needs to provide its customers with a fast and reliable way to take purchase orders.

Coca Cola Co uses business to consumers or B2C. They created cocacolastore.com, an online shop designed to expand Coca-Cola's distribution of branded merchandise. The site features Coca-Cola brand products from clothing to cookware to collectibles. Innotrac Inc. is the e-commerce partner in the venture. The agreement calls for Innotrac to design and develop the site as well as manage all aspects of order processing, fulfillment, and customer care.

What types of internet business models are used?

Internet has made it possible for Coca-Cola Company to build a strong relationship with its bottling partners. Although in most cases they operate as two independent companies, internet makes it easier for them to interact with each other. The Coca-Cola Company’s business is focused on creating and marketing our brands and trademarks, while Coca-Cola bottling companies produce and package the finished beverage products and then sell and distribute them to our retail and wholesale customers Coca-Cola Company's work together with more than 300 bottling partners globally and operate the most extensive beverage distribution system in the world. This Coca-Cola system owns, leases or operates more than 800 plants around the world. Coca-Cola's bottling partners range from international and publicly traded businesses to small, family-owned operations. Their governance and management structures are separate from those of The Coca-Cola Company. There are more than ten local bottlers in Canada but the vast majority of Coca-Cola products are manufactured and distributed by the Coca-Cola Bottling Company (CCBC).

What type of marketing mix does it adopt?

Coca-Cola uses two types of search engines in order to follow its B2C model; Crawler based search engine and human powered directories. Both of these search engines gather information in different ways. Google is considered a crawler based search engine and automatically creates a list. For example, if you change your web pages, crawler based search engine eventually find these changes and that can affect how your website is listed. Page tittles, body copy and other elements all play a role. This makes it easier to find what you are looking for. Human powered directories depend on humans for its listing; you site they review.
A search looks for matches only in the description submitted. Yahoo is considered a human powered directory where you can type in a word in the search query, and a bunch of sites would show a description. You can search Coca-Cola on Google, Yahoo and other website and you will get a bunch of links related to Coca Cola such as http://www.thecoca-colacompany.com/.

Putting online advertisements, also known as banner ads, is rapidly growing in today's business. Thus, Coca-Cola has adapted to these new changes by putting its online ads on today's most visited websites such as Myspace, Facebook, and Twitter. In addition, Coca-Cola has created its own page on Facebook, and Myspace. Coca-Cola is in the lead compared to its competitors with over 4,000,000 fans. This shows that Coca-Cola is surely doing its job to compete with other lead brands of soda. Coca-Cola gets its brand to the viewers.

Coca-Cola's fan page shows links to the blog, live positively, products and more. Facebook gives opportunities for consumers to become part of the advertising industry. Also, Facebook gives opportunities to share expressions about a product, whether people would recommend it or not.

What payments systems are used?

Coca-Cola accepts many different types of electronic internet transfers payments though their virtual online shop at the cocacolastore.com. Innotrac Inc. is their e-commerce partner in the venture which manages all aspects of order processing, fulfillment, and customer care. They accept all major credit cards through their encryption secured website which include Visa, MasterCard, American Express, Discover and also electronic Gift Certificates. In addition with being able to use their secured website for payment transactions, Coca Cola also offers customers the option of using PayPal for their transactions. Customers may opt with either way of payment, whichever they choose to be more convenient or feel comfortable with.

What type of IT organization is used?

Structurally, the organization can place the IT function in three the most common ways:

1. Top-down silo
2. Matrix
3. Fully integrated throughout the organization

• In a top-down silo approach, the organization would create a department or IT function devoted to everything related to technology-budgeting, project management, capacity, processing, etc. All other function must go through the IT department for approval of new projects.

• In a matrix approach, it is still a separate IT department or function, but the goal here is to maintain IT personnel within the IT department but matrix them across the other functions. The control still rests with the IT function and everything becomes more collaborative across the organization.
• In a fully integrated approach, many IT personnel are located within the other functional units; even though, there is usually a separate IT department or function. In addition, integrated IT people have their own budget, can approve department projects, can initiate the end-user development of smaller projects, etc. the Cola-Cola company has been using a fully integrated approach because the company has a separate IT department which controls their own finances; IT people can approve or disapprove any projects, change development of the projects, etc.

What philosophical approach is used?

“Live Positively” represents The Coca-Cola Company‘s philosophical approach to building essentially communities through taking leads that protect the environment, conserve resources and enhance the economic development of the communities where it operates.

 “The Live Positively” concept grew from the recognition that supportable growth for the Coca-Cola Company is essentially connected to its business and its marketing success, as well as its societal role. The Cola-Cola Company by having the courage to dream bigger and believe in what is possible – not what is impossible – these recipients contribute to a more-positive reality that both improves the world we live in and inspires others to also create a positive impact. Their goal is simple: to give more than they take.

http://www.thecoca-colacompany.com/presscenter/presskit_olympicgames2008_live_positively_press_release.pdf

http://www.accesshollywood.com/coca-cola-debuts-sustainable-fashion-for-olympics_article_10887