Technology

What are some files used ?

Coca-cola used “Log Files”. Log files are your Internet Protocol (IP) address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. We use the IP addresses of all Visitors to calculate Site usage levels, to help diagnose problems with the Site's servers, and to administer the Site. We may also use IP addresses to communicate or to block access by Visitors who fail to comply with our Terms of Service. Collecting IP addresses is standard practice on the Internet and is carried out automatically by many web sites.

What databases?

Some databases that Coca cola used are demographic data, such as your date of birth, gender and postcode. Demographic data may be used to tailor your experience at this Site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postcode. Coca Cola also collect personally identifiable information about people, such as your name, postal address, telephone and mobile numbers, e-mail address, when you provide it to them while on their Site such as when you create an account, enter a sweepstake, sign up for newsletters, participate in a survey, contact customer service or otherwise interact with this website. Your personally identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, for administrative purposes such as conducting contests, tracking which parts of the Site are of interest to you, processing prizes. If you choose to opt-in, we may share your personally identifiable information with The Coca-Cola Company’s subsidiaries or affiliated entities ("Affiliated Entities") for purposes of sending you information about the programmers of The Coca-Cola Company or its Affiliated Entities and, occasionally, sending you advertising/promotional material from some of their advertising and strategic partners. We may also use your personally identifiable information for internal business purposes, such as optimizing Site experiences and analyzing and managing our businesses.

What brand of database software?

Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services help make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, and are designed for rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security.

For IT staff, Microsoft Online Services helps reduce the burden of performing routine IT management tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible for them to spend more time o n initiatives that move the business forward. These services are backed by strong SLAs and are designed to meet the regulatory compliance and reliability needs of enterprise customers. On a technical level, the services boast the sophistication and reliability that customers expect from Microsoft, which continues to invest heavily in building data centers to support these services.

Who is responsible for the database?

A database manager is responsible for the database. The manager provides users the capabilities of controlling read/write access, specifying report generation, and analyzing usage. Databases and database managers are common in large mainframe systems, but are also present in smaller distributed workstation and mid- range systems such as the AS/400 and on personal computers.

How does manager get report? What types of reports?

The manager gets the report through the Internet. Performance Reporting Manager includes 16 standard reports with predefined options that you cannot edit. A standard report has predefined report options that generate areport that is generally useful to anyone monitoring a system. All standard reports generated by Performance Reporting Manager are classified as being either a performance report or a system configuration report. A performance report tracks properties that are numerical and change over time. A standard system configuration report provides data detailing the state of the configuration on that machine. An example of a system configuration report is a table that summarizes all the patches currently installed on one or more machines.

Is OLAP used?

A new market strategy devised OLAP can be used to analyze demand in order to understand why a given level of sales took place. Once the ''why'' of the demand is undertaken, a specific marketing strategy had been developed to change certain events and thus increase sales in Coca-Cola Company. Moreover, OLAP is developing an overall marketing strategy by concentrating on customer‘s satisfaction.

Is a data warehouse used?

Data warehouse is a repository of an organizations electronically stored data. Data warehouses are especially designed to facilitate reporting and analysis about the data of any organization. The Coca-Cola Company uses Teradata enterprise data warehouse to support its data warehousing strategy. With its Teradata system, The Coca-Cola Company will be able to expand its processing power and make better, faster decisions based on actionable information. In today's competitive market, Coca-Cola needs technology that can address the most complex business problems while rapidly delivering the highest return on investment. Teradata can provide the data warehouse and analytical applications to meet their needs now and in the future.

Are data marts used?

The Coca-Cola Company realizes that understanding the habits, behaviors and preferences of its costumers is as essential to a company's marketing and business success as the aggregate trends of traditional analytics. Therefore, The Coca-Cola Company uses Webtrends as its data marts provider. Webtrends is an enterprise customer intelligence company that isolates individuals and their actions, and uncover the one-to-one insight to accurately target the Coca-Cola Company's online and offline marketing programs and turn the black-and-white customer profiles in the Coca-Cola Company's enterprise data warehouse into full-color portraits. The Coca-Cola Company understands that data marts creates a competitive advantage by providing insight-driven optimization of their digital channels.

What types of data mining is used?

The Coca-Cola Company uses data mining to analyze data from a target source and compose that feedback into useful information. This information typically is used to cut costs in a particular area, increase revenue, or both. Often facilitated by a data-mining application, its primary objective is to identify and extract patterns contained in a given data set. Coca Cola Company uses data mining through its vending machines. Coca-Cola Company has invented a new vending machine, equipped with a flat screen, which displays the different products you could get from it. The machine was actually a fountain, and was proposing the different Coca Cola Company’s product, with a wide range of varieties. For instance, you could pick Vanilla Coke, and mix it for example with another beverage. One of the goal and advantage of the new vendor machine is that it could actually extracts data of people’s consumption. This is a great idea, because out of these results, Coca Cola is able to get new consumption trend, and then identifies potential new blend and products to develop.

What types of system software is used (sold)? Is Linux used?

Coca-Cola believes that Microsoft software is easy for companies to implement and user adoption is not an issue because most people use Microsoft software at home. Thus, Coca-Cola does not use Linux as its main system software. The Coca-Cola company uses an automated wireless system in order to interact with its bottlers. The Athens-based company, Coca-Cola's largest bottler outside of the US, has equipped 3,000 sales people with custom wireless handheld devices from Symbol Technologies. This helps reduced any paper work conflicts. Salespeople had to stop by the office every morning to pick up a list of customers to visit, and again every evening to drop off activity reports. With the Symbol device, they are now able to wirelessly receive the list of customers to visit, with details such as the time each customer is available and the tasks to be handled at the customer site.

Philadelphia Coca Cola Bottling Company use a software VMSL Vend ware in order to control the routing PCCBC full service vending machines. This is the first sale under a marketing agreement that already exists between VMSL and USA Technologies. This decision strengthens VMSL PCCBC force in growing category of performance management, and the total number of machines operated by the worldwide system of more than 150000 bring VMSL very pleased that the Philadelphia Coca Cola Bottling Company has chosen to trade Vend ware performance management system.


What types of application software is used (sold)? What brands?

Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of Coca-Cola products. Using Microsoft Online Services technologies, CCE is able to save travel expenses through online meeting tools and collaboration platforms that span time zones and geographies. Microsoft Online Services is a business-class communications and collaboration software offering delivered as a subscription service, hosted by Microsoft, and sold with partners. These services make it easier for customers to rapidly and cost-effectively access the most up-to-date technologies, with rapid deployment to provide customers with streamlined communications, simplified management, and business-class reliability and security. For IT staff, Microsoft Online Services reduces the burden of performing routine IT tasks such as installation, provisioning, ongoing maintenance, patches, updates, and upgrades, making it possible to spend more time on initiatives that move the business forward. Another important software used is STATISTICA data miner to analyze, organize and understand the raw data it collects from its different sources.

What are some hardware categories used ?

Coca-Cola company has been using all six hardware categories, such as, Input, Output and Storage devices, central processing unit, telecommunications and connecting devices. Every of these categories is very important and can’t be isolated.

What types of computers?

Coca-Cola uses the supercomputers and it requires the high level of support and the powerful processing power provided by supercomputers.

What brands of computer?

Computerworld - Symbol Technologies Inc. introduced mobile computers with built-in tri-mode wireless capabilities and announced that Coca-Cola Enterprises Inc. plans to deploy 28,000 of the units to route drivers in North America and Europe. The deal is valued at roughly $30 million. Both of the new Symbol handheld computers are based on the Intel Corp. XScale PXA255 processor and run Microsoft Corp.'s Windows CE. They include built-in 802.11b Wi-Fi, optional Bluetooth short-range wireless access; built-in Global System for Mobile Communications/General Packet Radio Service radios; and Code Division Multiple Access radios for WAN cellular communications.

Who is responsible for the hardware and software?

Coca Cola has relied on IBM hardware and software to manage its database needs and provide collaboration tools that help keep the sales team accessible and armed with fingertip access to the information and resources they need to close the deal.