What major business initiatives are used or being considered and what software is being used? Are they top-line or bottom-line initiatives?

The major business initiatives are customer relationships management system where it has three different departments such as sales, marketing and customer service. All of these departments share information to get better satisfaction to customers. Coca -Cola is looking for ways to reduce costs, improve sales and profits, and deliver better-quality, more diverse products to consumers. Our Company works to create additional value for our customers by anticipating their demands and interests and to proactively deliver viable solutions for their businesses.

The second one is Supply chain management, which flows from outside the company to the inside the company. For example Coca-Cola has changed supply so that PowerAde is delivered directly to warehouses; Coca-Cola has dramatically changed its supply chain Management system. The change of practice is likely to affect distribution across the whole of the USA.

The last Business initiative is E-Collaboration that uses internet services to help and make it easy to work. Coca-Cola applies E- Collaboration with Microsoft Online Services technologies, this can save travel expenses through online meeting tools and collaboration platforms that span time zones and geographies. Coca-Cola is a top and bottom line initiative. The company tries to reduce the cost of manufacturing and at the same time, pushes to sell more products in order to increase their revenue.