What type of IT organization is used?

Structurally, the organization can place the IT function in three the most common ways:

1. Top-down silo
2. Matrix
3. Fully integrated throughout the organization

• In a top-down silo approach, the organization would create a department or IT function devoted to everything related to technology-budgeting, project management, capacity, processing, etc. All other function must go through the IT department for approval of new projects.

• In a matrix approach, it is still a separate IT department or function, but the goal here is to maintain IT personnel within the IT department but matrix them across the other functions. The control still rests with the IT function and everything becomes more collaborative across the organization.
• In a fully integrated approach, many IT personnel are located within the other functional units; even though, there is usually a separate IT department or function. In addition, integrated IT people have their own budget, can approve department projects, can initiate the end-user development of smaller projects, etc. the Cola-Cola company has been using a fully integrated approach because the company has a separate IT department which controls their own finances; IT people can approve or disapprove any projects, change development of the projects, etc.

What philosophical approach is used?

“Live Positively” represents The Coca-Cola Company‘s philosophical approach to building essentially communities through taking leads that protect the environment, conserve resources and enhance the economic development of the communities where it operates.

 “The Live Positively” concept grew from the recognition that supportable growth for the Coca-Cola Company is essentially connected to its business and its marketing success, as well as its societal role. The Cola-Cola Company by having the courage to dream bigger and believe in what is possible – not what is impossible – these recipients contribute to a more-positive reality that both improves the world we live in and inspires others to also create a positive impact. Their goal is simple: to give more than they take.

http://www.thecoca-colacompany.com/presscenter/presskit_olympicgames2008_live_positively_press_release.pdf

http://www.accesshollywood.com/coca-cola-debuts-sustainable-fashion-for-olympics_article_10887