Introduction

Dr. John Pemberton founder of "Coca-Cola"

The secret formula for “Coca-Cola” was discovered by Atlanta pharmacist John Pemberton in 1886. It was first offered as just a fountain beverage by mixing Coca-Cola syrup with carbonated water. In 1987 it became patented and registered as a trademark in 1893. Since then it has become a worldwide recognized company that produces multiple types of beverages, expanding to produce more than just one carbonated soft drink. Today the Coca Cola Company offers over 3000 products in over 200 countries including fruit drinks, energy and sports drinks, bottled water, and an assortment of different flavors of carbonated drinks other than just “Coke.”

Current CEO of Coca Cola, Muhtar Kent

The current CEO of Coca Cola company is Muhtar Kent. At the beginning, he travelled around the country selling Coca Cola; thus, he was able to learn its distribution, marketing and logistics system. In 1985 he was promoted to the general manager position of Coca Cola Turkey and Central Asia. After three years, he was promoted to vice president of Coca Cola International. Later in 1989 he became the president of the Company’s East Central Europe division and served for 6 years. In 1995, Muhtar Kent became the managing director of Coca-Cola Amatil-Europe. In 1999, he left the Coca-Cola Company after 20 years of service in order to assume the post of top executive of Efes Beverage Group at Anadolu Group in Turkey. He came back to Coca-Cola in 2005 and was appointed president and chief operating officer of the company’s North Asia, Eurasia and Middle East Group. Kent’s successful career continued to rise up and after a year he was appointed as the president of International Operations making him responsible of all actions outside North America. Kent finally reached the summit of the Coca Cola Company when he was selected as the chairman and the chief executive officer of the Company.

The Coca-Cola Company constantly strives to satisfy their employees by providing them with a safe and stable working environment with many opportunities for advancement. In addition they take many security measures to ensure the best for their employees. The Coca-Cola Company does this by working with unions and the government to provide conveniences like emergency cell phones, transportation to and from work, secure housing, and a host of other services to protect their employees. Furthermore, the company has an established 24-hour hotline for employees to confidentially report any workplace concerns and complaints. Their mission and vision is not only to increase satisfaction among their customers and employees, but also to donate back to the community by hosting many charitable events.

http://heritage.coca-cola.com/

http://www.equilar.com/CEO_Compensation/Coca-Cola_Muhtar_Kent.php

http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html

The Coca-Cola Company’s Privacy Policy

The Coca-Cola Company’s Privacy Policy was copyrighted in 2008. They collect personal information from visitors to their website on a voluntary basis which may include the name, address, phone number and e-mail address of the visitor; however visitors are not required to give such information to access their website. Their site requires the use of encrypted or non-encrypted cookies, and automatically collects domain names, IP addresses and various environmental variables of visitors. The company site also works with FetchBack to display retargeted ads which is collected through the popular use of “pixel tags”, "web beacons", or "clear GIFs”, but if a person chooses, he/she may easily opt out of FetchBack retargeting as an option on the site. However among all, this site ensures that all information gathered about each visitor is subjected to and protected by the Electronic Communications Privacy Act.

The company maintains a private database on its web server for the storage of all such information. The site guarantees that every transaction is 100% safe and customers do not need to worry about credit card information being disclosed, by using VeriSign SSL encryption technology which digitally scrambles your credit card number to ensure that it is not read by unauthorized third parties. But alternatively it will not be held responsible for the content or privacy practices employed by third party sites that are linked on their website. In contrast, the Coca-Cola Company gives customers convenient methods for removing their information from the database in the event a customer no longer wants any future communications with the Coca-Cola Company.

http://www.thecoca-colacompany.com/privacy.html