The Coca-Cola Company’s Privacy Policy was copyrighted in 2008. They collect personal information from visitors to their website on a voluntary basis which may include the name, address, phone number and e-mail address of the visitor; however visitors are not required to give such information to access their website. Their site requires the use of encrypted or non-encrypted cookies, and automatically collects domain names, IP addresses and various environmental variables of visitors. The company site also works with FetchBack to display retargeted ads which is collected through the popular use of “pixel tags”, "web beacons", or "clear GIFs”, but if a person chooses, he/she may easily opt out of FetchBack retargeting as an option on the site. However among all, this site ensures that all information gathered about each visitor is subjected to and protected by the Electronic Communications Privacy Act.
The company maintains a private database on its web server for the storage of all such information. The site guarantees that every transaction is 100% safe and customers do not need to worry about credit card information being disclosed, by using VeriSign SSL encryption technology which digitally scrambles your credit card number to ensure that it is not read by unauthorized third parties. But alternatively it will not be held responsible for the content or privacy practices employed by third party sites that are linked on their website. In contrast, the Coca-Cola Company gives customers convenient methods for removing their information from the database in the event a customer no longer wants any future communications with the Coca-Cola Company.
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