Thursday, September 23, 2010

Introduction



Dr. John Pemberton founder of "Coca-Cola"



The secret formula for “Coca-Cola” was discovered by Atlanta pharmacist John Pemberton in 1886. It was first offered as just a fountain beverage by mixing Coca-Cola syrup with carbonated water. In 1987 it became patented and registered as a trademark in 1893. Since then it has become a worldwide recognized company that produces multiple types of beverages, expanding to produce more than just one carbonated soft drink. Today the Coca Cola Company offers over 3000 products in over 200 countries including fruit drinks, energy and sports drinks, bottled water, and an assortment of different flavors of carbonated drinks other than just “Coke.”
Current CEO of Coca Cola, Muhtar Kent
The current CEO of Coca Cola company is Muhtar Kent. At the beginning, he travelled around the country selling Coca Cola; thus, he was able to learn its distribution, marketing and logistics system. In 1985 he was promoted to the general manager position of Coca Cola Turkey and Central Asia. After three years, he was promoted to vice president of Coca Cola International. Later in 1989 he became the president of the Company’s East Central Europe division and served for 6 years. In 1995, Muhtar Kent became the managing director of Coca-Cola Amatil-Europe. In 1999, he left the Coca-Cola Company after 20 years of service in order to assume the post of top executive of Efes Beverage Group at Anadolu Group in Turkey. He came back to Coca-Cola in 2005 and was appointed president and chief operating officer of the company’s North Asia, Eurasia and Middle East Group. Kent’s successful career continued to rise up and after a year he was appointed as the president of International Operations making him responsible of all actions outside North America. Kent finally reached the summit of the Coca Cola Company when he was selected as the chairman and the chief executive officer of the Company.

The Coca-Cola Company constantly strives to satisfy their employees by providing them with a safe and stable working environment with many opportunities for advancement. In addition they take many security measures to ensure the best for their employees. The Coca-Cola Company does this by working with unions and the government to provide conveniences like emergency cell phones, transportation to and from work, secure housing, and a host of other services to protect their employees. Furthermore, the company has an established 24-hour hotline for employees to confidentially report any workplace concerns and complaints. Their mission and vision is not only to increase satisfaction among their customers and employees, but also to donate back to the community by hosting many charitable events.


http://heritage.coca-cola.com/

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